How To Maximise Your Sales In The Covid-19 Curfew
Covid-19 has presented the restaurant sector with a significant range of challenges, from developing new booking systems to rearranging facilities to meet the requirements for social distancing. With curfews in place meaning that restaurants have to close at 10pm, and with the requirement that all restaurants offer table service only in force, it can be difficult to see how sales can be maximized, but there are ways for switched-on restaurants to make the most of the current restrictions.
Closing at 10pm means that everyone who likes to eat out is having to change the way they think. With many cinemas and most theatres not opening, diners are starting to eat earlier in the evening, and it seems logical, instead of losing those last couple of hours, for restaurants to jump on this trend and look at opening in the morning for quality breakfast and brunch options. After all, if the evenings are limited, it makes sense to make the most of the hours available earlier in the day, and it might even bring in a wider range of clientele, who will stick with you once the restrictions are lifted.
At the same time, you’ll want to scale back the demands of your menu. You might want to limit the staffing in the kitchen or front-of-house, and the team that remain aren’t going to be able to prepare and serve to the level that a full crew would. Plus, limiting the available dishes will mean you have lower supply chain, produce and overhead costs, which all help when it comes to balancing the books.
It might make sense, even if you are a restaurant that doesn’t usually focus on take-away or click & collect options, to look more closely at these sales avenues. After all, just because a restaurant closes at 10pm, doesn’t mean takeaway sales need to stop, and there are plenty of delivery companies out there to partner up with, if this is the right option for you.
One final way to maximise sales is to ensure that your diners feel confident about spending time in your restaurant, and the best way to do this is to emphasise your hygiene protocols and make it very clear in your messaging and branding that this is a priority. That way, customers will know that you are doing all you can to look after them, and the chances are, they’ll keep returning.
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