Keeping Up With Current Trends In UK Restaurants
Whatever the rest of 2020 brings, diners will always look for wonderful restaurants that offer them great tasting food and social experiences they’ll remember, but how can you connect with some of fine dining’s latest trends?
We’re living in an age of pop-up popularity, with some of Britain’s leading restaurateurs moving into this sector and developing some exciting opportunities for contemporary diners. If you’re unsure about the best style for you, then the beauty of a pop-up restaurant is that you can experiment with different menus and get some immediate feedback from your customers. That way you can develop a new customer base, perhaps take the opportunity to attract new funding to your business or even generate a local media buzz. The excitement and engagement inherent in a pop-up project can really enthuse your customers, so even if you have a regular menu, you could host a pop-up event each week.
You’ll want to get into the delivery market if you’re going to make the most of your restaurant’s profit potential. In the age of Covid, having a robust and reliable delivery system will give your customers the chance to sample your food from the comfort of their own homes.
If your restaurant isn’t already geared up for a focus on family dining, then this is the time to make sure that your menu, prices and your premises are attractive to family groups. This is a growing market, with an increasing number of families looking to eat out together. Maybe you’ll need to focus on changing your ambience, your accessibility or your opening hours, along with ensuring that some aspects of your menu are child friendly. You might not want lots of children running around, but families are the future, and if you want to keep your profits high and your turnover strong, it would be wise to engage with this customer base.
Last of all, if you are looking to engage with your millennial diners, then you’ll need to encourage the use of social media in your venue and have an exceptionally strong social media presence yourselves. Having a venue with open kitchens, shared tables (even with social distancing in force) and contemporary art and design are all extremely effective. Promoting your venue’s brand and style, character and atmosphere are all very effective ways of attracting diners from this group, who are often as interested in the ambience and image of your restaurant than in great food!
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