Brilliant Ideas For Great Wedding Catering
It hasn’t been an easy few months for entrepreneurs in the catering business, but one of the most consistent markets for the independent caterer has been the wedding sector, which has seen a relative resurgence in business, as couples unable to tie the knot in lockdown have taken advantage of recent freedoms. Considering that the average bill for catering a wedding in the UK is £6000, this remains a lucrative market, even if the number of guests is likely to be reduced in the future.
But once you’ve got the job and are preparing to cater a wedding, large or small, what are some of the best ways to add profit and keep the customer satisfied at the same time?
It’s worth sticking to some firm favourites as well as mixing up the menu where you can. Time-honoured starters like canapes and soups can be easily produced off-site and can be presented beautifully even though they don’t cost much to make. Main courses like duck and beef fillet are always popular and attract potential customers to your services.
It’s worth adding more options that look attractive and make great financial sense, and one of the biggest trends in catering at the moment is the use of interactive stations. Couples are moving away from a sit-down served meal towards opportunities for guests to ‘graze’ on platters, seasonal salads with local vegetables and mixed herbs and easy to produce dishes like fajitas, tacos and batches of chilli. This kind of informal style also means you’ll be able to save on staffing costs, if you are expected to provide staff as part of your contract.
Including some extras for free as part of the deal, although it might cost you a little more, can make great business sense, as the customer is likely to be delighted and to spread the word about your business as a result. Remember that weddings can be the cause of some high emotions, and if you do all you can to make the day run smoothly, you’ll be sure to be remembered fondly.
Last of all, if you have the cash-flow to manage it, agreeing to be paid in instalments can be a great way to land a catering job like a wedding. Couples may really want to use your services but not be able to afford to pay in a lump sum. Giving them the chance to pay more flexibly means that you’re likely to get the gig, and the profits, eventually.
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