Is Click & Collect The Future For Takeaways?
There’s no denying that Covid-19 has had a real impact on just about every sector, and none more than within the catering industry, where the lack of footfall and spontaneous purchases have caused lots of businesses to re-frame their relationships with customers, suppliers and staff.
But one potential positive to come out of social distancing and the ‘new normal’ is the increasing use of click and collect as a way for customers to place orders and for caterers to ensure they continue to provide a great service, at a profit. Until recently the click and collect concept was reserved for larger organisations with the infrastructure and resources to manage the systems needed, but in recent months there has been a real upswing in the number of smaller businesses using this system, with a number of takeaways deciding that click and collect is here to stay.
So why is click and collect such a valuable tool for independent takeaway businesses, and how could it work your you?
Click and collect, put simply, allows customers to place an order with you and arrange a time to pick it up in person. The key difference between this and a simple phone call to place an order is that if you set up an online system to manage bookings, customers can arrange collection for the time that suits them, later that day or even later in the week. This offers them a tremendous amount of convenience, and in turn means that they are more likely to make use of your services with repeat orders. The advantage for businesses is that they can manage their workflow more effectively, make sure that stock levels are correct and build a customer database that can then be used to market the business.
This system also means that you can manage the number of customers in your premises at any one time, and you can set up a well-managed collection area that allows customers to pick up a pre-paid meal quickly and easily.
There are a wide range of delivery services available for businesses and customers to make use of but setting up your own click and collect system is pretty straightforward, gives you control over timings, allows you to contact your customers directly and, above all, means that you maximise your profits on every sale. Setting it up takes some time, but it’s an investment well worth making.
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