The Importance of Customer Service in the Catering Industry

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The Importance of Customer Service in the Catering Industry

The customer is the blood line of any business. Without the customer the business would cease to operate. In fact, customer satisfaction is the biggest measure of success for any business. Therefore, it is so important in any type of industry to make sure the customer’s satisfaction is of paramount importance. A happy customer is likely to be a repeat customer, and nothing is a better advertisement for a business than word of mouth. A great review can make a business thrive while one bad review can have lasting damaging effects. Hence the old saying, the customer is always right.

This is especially true in the catering industry, where not only does a customer want to buy a product – they want to eat it, savour it and enjoy it. Unlike a faulty car radio or a book with missing pages, a hotdog once eaten, cannot be returned. A customer who has been served an inedible sandwich is unlikely to ask for it to be replaced with another.

Of course, it is unreasonable to expect that every single sale you make will exceed expectations but there are certain steps you can take to ensure that the service your customer receives is worth the money they spend.

Listening to your customer plays a key role in making sure your business runs smoothly, whether it be sitting down with them to carefully discuss a large catering job or simply making sure your staff are trained to take orders correctly; it is vital your customer feels they have been heard and understood. Nothing is more infuriating than being served the wrong meal and having to wait twenty minutes for the correct one, while everyone on your table has already finished theirs.

Cleanliness, good hygiene and a safe environment is imperative. No one wants to eat from a grubby plate no matter how delicious the food might be. Service with a smile is equally as important. It’s simply not enough these days to say please and thank you. Only excellent customer service will set you apart from rival businesses.

But of course, even the best laid plans occasionally do go wrong. Accidents do happen and even the most diligent employees do make mistakes. Your ability to maintain superb customer service even in the face of such situations is what will stand you apart from other business. Your ability to cope in the worst possible scenarios could determine the future of your business. In the unlikely event of food poisoning, a trip or a fall at your establishment or a waiter spilling hot coffee over a customer, would you survive a possible compensation claim?

At cateringinsurance.co.uk we can provide many options that will meet your needs for your catering service, no matter how big or small your business is, meaning you can concentrate on providing outstanding customer service safe in the knowledge that if anything does go wrong, we’ve got you covered.

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