How To Make Your New Fish & Chip Shop A Success
Everyone loves fish & chips. A traditional British takeaway favourite, great chippies are always popular and have the potential to deliver some significant profits. If you’ve not operated one before, they can look like tempting businesses to start.
After all, the product is easily recognizable, and your customer base is probably already waiting for you.
Unless you plan carefully, however, it’s likely that your fish & chip shop will struggle when it opens, and success is not always as guaranteed as you might expect it to be. There are some fundamental things to get right from the very beginning, if you want your new fish & chip shop to be a winner.
First of all, you should give serious thought to your potential location, and be flexible enough to look at a range of properties in a range of places. A great chip shop in a poor location is doomed to failure, but a great chip shop in the perfect spot will fly. City locations or spots with schools, pubs or large arenas nearby are ideal for both regular and passing trade.
That said, if you’re starting out in the business, you don’t want to have too much competition around you. So, do your research, physically and online, and search out the nearest fish and chip shops to your proposed venue. Are you far enough away, and is there enough trade between you and them to make your venture a success?
Once you’ve found the perfect location, you’ll want to think about a name and a tone, and that needs to be defined by what’s around you. If you are by the seaside then emphasising the fresh fish or traditional fishing methods will resonate with holiday and local trade. If you’re in a particularly urban environment, then consider the community around you. If you are in an affluent or middle-aged area, then something timeless would work best but if your target audience is 16-24 year olds then your design and brand will need to match their aspirations and culture.
Last of all, you’ll want to make sure that before you open, you’ve hired the right staff. Yes, they should be honest and hardworking and able to perform well under pressure alongside a range of other personalities. But more than that, they should be able to share your vision for the kind of shop you want to create and be willing to deliver the level of customer service and experience that you are aiming for, every time.
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