How Can Your Takeaway Business Diversify?

We live in an age of diversification. A time of maximising your assets in order to get the very most that you can from the infrastructure and resources at your disposal. The majority of companies need to increase their reach and scope, and your takeaway business is no exception.

The hard part is to identify the activities that will be of value, even if they need a little investment in order to be achieved, and the ones which will be a waste of your time, energy and money. So how can your takeaway business can turn a corner and offer something new?

It doesn’t take much for you to flip your traditional business model on its head and to find new approaches using the resources you already have. For example, investing in or hiring some pop-up trailers gives you the chance to take your business into new locations. This is especially valuable (and profitable) if you can move into some semi-rural areas and give customers who wouldn’t normally engage with you the chance to sample your food. Chances are, once you’ve made those connections and people become regular customers, they’ll carry on, even when the pop-up initiative is over.

If a member of your team is tech-savvy enough, then a good way to diversify is to start a takeaway food blog. Your site visitors can read all about the quality food you deliver, or the great dishes they can order and collect. Additionally, if you keep the blog going and use it to your advantage, you can spread the reach of your potential customer base and generate new sales.

You have some excellent infrastructure attached to your business; an ordering system, a delivery fleet (large or small) and a public profile. Why not develop these recourses into a courier business that runs in parallel to your takeaway brand? If you’re city based, there’s no reason why small-scale and highly profitable home deliveries can’t be added to your services.

Last of all, invest in some brand merchandise. A huge range of items are available online and you can brand them with your logo. Start small, give away some free samples to regular customers and build your brand locally and online. It doesn’t cost very much to set this up, and the profit margins are high.

However you diversify, remember to make use of what you already have available to you and to think creatively. You’ll find all sorts of ways to move your business forwards if you do.

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